Colonia and Montevideo had beaches, too. But both of those cities have plenty of other attractions to lure you away from the seaside. It's something else to go to a town where the beach itself is the reason to be there.
What goes up, must come down. The chair lift was, naturally, a round-trip ticket. Also featured, a view of the harbor, and a better perspective of the boats of various sizes/levels of ambition.
In a Word
11 hours ago